![]() ![]() This is a company that, even when things go right on stage for everything else, they can get lambasted for their "courage."īut there's entertainment in embracing the chaos, letting there be some room to see how these devices and software work in the real world - even if they're all still being tested. Apple has chosen to move away from keynotes and events that may invite potential issues, where the hardware and software might not work as intended and therefore raise concerns before anything launches. They could have done it live, had people sitting in seats in front of the executives as they brought out hardware to demo, both the devices and new features.īut we're probably done with all that now. This year certainly seems to cement that reality, with the company actually inviting people to Apple Park to watch the same video remote folks would watch of the big unveilings. For the most part that has definitely happened, but it sure looks like Apple's not quite ready to jump back on that particular bandwagon. The coronavirus pandemic changed a lot of things, but in-person events were always expected to go back to normal. It's a clear sign that Apple's is probably done with the way it used to handle announcements - and that's sad. This year's WWDC keynote was another shiny, practiced, and well-oiled presentation for a bunch of new things coming down the pipe.
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